Information on ordering and exerpts from Beer, Booze and Books A Sober Look at HIger Education Details on Presentations that Jim delivers. Video previews of some of Jim's Presentations. Jims schedule and fee structure.
Information for parents. Breathalyzers Jims Bio,appearances and background.
Dear Jim...questions and answers. Forums to discuss topics related to alcohol and drug issues on and off campus. Related educational and helpful resources. Email Jim with your questions.

Final Preparations
Ideas to help attract a crowd
Audio/Visual Guidelines
Location Guidelines
Audience Guidelines

 

Attracting a Crowd


You get them there... I'll take care of the rest!
Motivating students to attend lectures after class hours can be particularly difficult, to say the least.  Alcohol presentations offer an additional challenge due to the fact that students have a preconceived notion as to what the information will be and how it will be presented - most notably, "Just Say No" delivered in a dry lecture.
Here are a few tips that may help increase attendance at your event.

We all know that food works!!! Try adding a theme such as Mexican Food, Alcohol Free Drinks, Top Your Own Pizza, Make Your Own Sundae.
Solicit support from faculty by requesting they provide credit for attendance at your presentations. FYE courses can incorporate these and other presentations into their curriculum.
Support and, certainly attendance, by your President and other administrators will help. Send them individual invitations.
Certainly use the conventional methods of advertising, newspaper ads, posters, table tents, and radio/television commercials when available.
If time allows, I'd be happy to visit classrooms and your campus radio/television station.
Make it mandatory for ALL students!!! (Just kidding.) At least make it mandatory for all new students during the early part of the semester when they believe that "mandatory" means "mandatory."
Have Greek organizations award "Greek Week" points for attendance at your presentations.
Encourage Coaches and Athletic Directors to have athletes attend. BE CAREFUL!  My experiences indicate that mixing Athletes and New Students in the same audience can be extremely difficult for both groups. Avoid this mix at all costs.
Use your peer outreach program as well as residential life staff to generate support for your presenters.
When possible, promote your presentations to community members as well. You may be able to generate financial support for your programs in the future.

Door prizes always help. Copies of Beer, Booze and Books can be used as door prizes. I will provide up to 25 books for $6.00 each as part of the Presentation Agreement. Larger quantities are also available at substantially reduced bulk rates.

 

Audio/Visual Requirements

Please provide your AV staff with the following information:
  • I will bring a computer (Mac G3 laptop), digital projector and remote mouse.

  • Since the computer provides music and video, I will need access to a sound system. I have an XLR with a three pin adapter and/or 1/4 inch adapter.

  • I will need a microphone. My preference is wireless if possible.

  • I also need a LARGE projection screen. The best lighting arrangement would be having the screen area dark and the area from which I will speak lit and the audience slightly lit. Obviously this is the best scenario so the closest we can get to it the better.

 

Location

  • In order to prepare the technical equipment, I would like to get into the venue one hour before the scheduled start time for the presentation.

  • Gymnasiums are poor locations for the presentation, due to the difficulties in lighting, poor sound quality and uncomfortable seating.

  • Please send me specific directions to the exact campus location.

 

Audience

  • It would be helpful if staff and/or student hosts are available to move students to the front of the venue prior to the start of the presentation.

  • If you are using SIgn-in Sheets for checking attendance, have students sign at the end of the presentation. This will help prevent a large crowd from building up just before the start of the presentation, thus delaying the start time. Also, some students may leave immediately after signing-in rather than staying for the whole presentation .

  • It is best that you do not combine athletes or Greeks with first year students.

  • If possible, when conducting athlete or Greek presentations, I would like to do two presentations- one for women and one for men.

Copyright© 1998-2005 Jim Matthews
Questions? Contact Jim at jim@beerboozebooks.com or 603-595-1356
172 Bartemus Trail
Nashua, NH 03063
Page Last Updated 11/14/05